The Blog
On this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.The Authors
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
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Tag Archives: Shift Design & Strategy
Are Engineers Stealing The Term ‘Creativity’ From Designers?
Yesterday I got the chance to listen to Klas Bertilsson from Alfa Laval, as he gave a lecture on how they work with innovation. Alfa Laval is part of a research project where our tutor Marcus Jahnke connects “non-designerly firms” … Continue reading
...DRIVEN INNOVATION 