The Blog
On this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.The Authors
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
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Tag Archives: user-centered innovation
Pro-Ams, Money and Love
If you watched the video in my last blog post you heard Leadbeater using the term Pro-Ams, which means passionate amateurs who works to professional standards. Having written The Pro-Am Revolution: How enthusiasts are changing our economy and society (together … Continue reading
Is Being User-centered Really the Opposite of Being Radical?
I recently started reading Verganti’s “Design-driven Innovation”. I am sure it has some very good points, but the first thing that struck me is his very low opinion of user-centered innovation. According to Verganti, being user-centered means observing your client … Continue reading
...DRIVEN INNOVATION 