The Blog
On this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.The Authors
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
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Tag Archives: re-box
Summing Up
The time has come to try to sum up the work of the last four months. It is a bit of a challenge to manage that in one blog post, but we will give it a try. So what epiphanies, … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged creativity, design, diversity, innovation, innovation process, master thesis, parallel search, question task, re-box, re-boxing, report, summary, time
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Re-boxing – How Changing Frames Can Stimulate Ideation And Lead to Radical Innovation
During our time working with innovation we have encountered an awful lot of talk about “outside the box thinking”. The use of this phrase generates some problems. The most obvious problem is that it has been so frequently used that … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged creativity, ideation, innovation, master thesis, radical innovation, re-box, re-boxing, reframe
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The Re-boxing Trigger – Physical Evidence and Ideation Help
For our presentations at the case company we prepared a bunch of small cardboardboxes filled with shredded paper. Inside each box we put a small piece of paper with a “re-boxing trigger” on. We wanted the audience to walk away … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged creativity, evidence, ideation, re-box, trigger
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What is “The Box”?
As Sigrid wrote in the last blog post we are questioning and analyzing the term “think outside the box”. One could say that we are Re-boxing the term. I would like to share with you this great “outside the box … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged creativity, Digital Artist Awards, innovation, Joseph Pelling, re-box
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Re-box Yourself! – Why “out-of-the-box” is not the clue to creativity
Since I started spending most of my time working with innovation there has been an awful lot of talk of “out of the box thinking” and “out of the box” in general. It seems that the general view is that … Continue reading
...DRIVEN INNOVATION 