The Blog
On this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.The Authors
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
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Tag Archives: radical innovation
Re-boxing – How Changing Frames Can Stimulate Ideation And Lead to Radical Innovation
During our time working with innovation we have encountered an awful lot of talk about “outside the box thinking”. The use of this phrase generates some problems. The most obvious problem is that it has been so frequently used that … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged creativity, ideation, innovation, master thesis, radical innovation, re-box, re-boxing, reframe
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Why Companies Don’t Innovate
Why is it so difficult for companies to innovate? We have found an answer to that question and it is quite simple. Many companies today are terrified of “wasting time”. They are so terrified of wasting time that they would … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged fear, innovation, radical innovation, time, waste
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Innovation As a Crucial Part of Brand Strategy
The concept of making the competition irrelevant was probably coined by Kim & Mauborgne in their Blue Ocean Strategy. Now it seems to have finally spread from pure strategy into strategic marketing. Brand Guru David Aaker is discussing the idea … Continue reading
Crash Testing Business Models
I recently found the Business Model Database, a great blog for anyone who is interested in business models and business model innovation. An especially interesting post is this one, which refers to Alexander Osterwalder giving a talk on prototyping business … Continue reading
Design’s Role in Innovation
The definition and the role of design are widely discussed, not only in relation to innovation, but to business in general. This is an interesting clip about design’s role in innovation that I found Ingo Rauth’s blog. It might not … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged Bennett, Bew, Dean, Denby, design, Ingo Rauth, innovation, Jankel, radical innovation, Salem Baskin, Verganti
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Anti-target Groups
Kaj & Therese finding anti-target groups Our goal is to create radical innovation. By radical innovations we mean innovations that create new markets. To achieve this we believe that one has to work with a free and very broad focus, … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged anti-target group, radical innovation, Result, workshop
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Unknown Solution Space and Intrinsic Motivation
My interest in methods for creativity started when I attended to Per Kristensson’s lectures, during my studies at Karlstad University. In this YouTube clip from TEDxKarolinska Institutet Per holds a lecture on Keys to Creative Performance in Organizations. He highlights … Continue reading
Aim and Purpose 2.0
We have carried out quite a lot of literature studies and written our theoretical framework. During this work we have gained a lot of insights, which have lead to a new version of the projects aim and purpose. The changes … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged aim, innovation, innovation process, master thesis, process, purpose, radical innovation
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Skunks, Crowds and Iterations: the Recipe for Radical Success?
We are now adding three things that we think will increase our process’ chances of stimulating radical innovation; skunks, crowds and iterations. Skunks in the sense of skunk work that employees do on the side. The key to Google’s innovativeness … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged crowd, crowd-sourcing, design, iterative, process, radical innovation, skunk
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A First Sketch
Being stuck at home with a cold today I have had time to think more about what elements our processs need to contain to be successful. Here’s what my first sketch looks like; Work In Progress – My first sketch … Continue reading
...DRIVEN INNOVATION 