The Blog
On this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.The Authors
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
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Tag Archives: prototyping
We Can Feel The Result Kicking
Today we spread a huge roll of paper over the floor and started drawing. We drew the outlines and the main elements of our process as we see it right now. It was interesting to see how the process has … Continue reading
Sweat and Laughter Builds Creativity?
Last night we bribed a group of friends into helping us put the second workshop to a test for the first time. In exchange for beer and a pizza they agreed to dedicate 2 hours to creative methods and ideation. … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged abstract, friday, game, prototyping, relax, warm-up, workshop
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Crash Testing Business Models
I recently found the Business Model Database, a great blog for anyone who is interested in business models and business model innovation. An especially interesting post is this one, which refers to Alexander Osterwalder giving a talk on prototyping business … Continue reading
Prototyping a Workshop
We are designing a series of creative workshops, which should function as the core of an innovation process for radical innovations (innovations that creates new markets). When an industrial designer designs a product she or he makes a prototype of … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged anti-target group, IDEO, innovation, prototyping, Result, workshop
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Workshop Prototype
We are currently designing an ideation workshop that we are going incorporate in an early stage of the innovation process we are creating. Prototyping is an important part of every design process and tomorrow we will prototype our workshop. We … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged creativity, design, HandelsMarketing, ideation, innovation, innovation process, prototyping, workshop
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Process 1.0
As you can see we’re now working with our first prototype, that is the first draft of the process. We’re adding parts to it as we find them, and hopefully we will have something to test in not too long. … Continue reading
Design
Design is a word that can be defined and is being defined in several different ways. Design is defined both as a process and the outcome of the process. When we use the term design in this blog we are … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged convergent thinking, design, divergent thinking, iterative, meaning, process, prototyping
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...DRIVEN INNOVATION 