The Blog
On this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.The Authors
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
Twitter
-
Recent Posts
Archives
- aim
- Airely
- anti-target group
- Apple
- blue ocean strategy
- Bob Dylan
- brand driven innovation
- brand identity
- branding
- business design
- business model innovation
- CAT
- Caterpillar
- change
- Communication
- consumer driven innovation
- corporate brand
- creativity
- crowd-sourcing
- Dan Pink
- design
- design-driven innovation
- disruptive thinking
- diversity
- evaluation
- fashion
- fashion innovation
- Frog Design
- Hatch
- Henry Chesbrough
- ideation
- identity
- IDEO
- incentives
- innovation
- innovation process
- iterative
- japan
- Leadbeater
- London Fashion Week
- management
- Marcus Jahnke
- market
- master thesis
- meaning
- motivation
- Open Innovation
- patterns
- presentation
- process
- product brand
- project
- prototyping
- purpose
- radical innovation
- Radiohead
- re-box
- re-boxing
- reframe
- Result
- Schultz
- sketch
- skunk work
- Spotify
- summary
- time
- user-centered innovation
- user driven innovation
- value
- value innovation
- Verganti
- workshop
- workshops
Tag Archives: Frog Design
Disruptive Thinking
Should we all ask for Bob Dylan songs? Luke Williams from Frog Design gives a great talk on disruptive thinking, describing how one can transform ones business by challenge status quo (not the rock band). Disruptive thinking is about thinking … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged Apple, Bob Dylan, design, disruptive thinking, Frog Design, innovation, patterns
Leave a comment
...DRIVEN INNOVATION 