The Blog
On this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.The Authors
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
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Tag Archives: Dan Pink
Motivating Skunk Work
There is no end to the talk about Google’s innovation successes caused by their policy of giving their employees a certain amount of time to work with whatever they decide and elaborate with projects of their own interests. The employees … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged creativity, Dan Pink, google, innovation, motivation, skunk work
3 Comments
Pro-Ams, Money and Love
If you watched the video in my last blog post you heard Leadbeater using the term Pro-Ams, which means passionate amateurs who works to professional standards. Having written The Pro-Am Revolution: How enthusiasts are changing our economy and society (together … Continue reading
...DRIVEN INNOVATION 