The Blog
On this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.The Authors
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
Twitter
-
Recent Posts
Archives
- aim
- Airely
- anti-target group
- Apple
- blue ocean strategy
- Bob Dylan
- brand driven innovation
- brand identity
- branding
- business design
- business model innovation
- CAT
- Caterpillar
- change
- Communication
- consumer driven innovation
- corporate brand
- creativity
- crowd-sourcing
- Dan Pink
- design
- design-driven innovation
- disruptive thinking
- diversity
- evaluation
- fashion
- fashion innovation
- Frog Design
- Hatch
- Henry Chesbrough
- ideation
- identity
- IDEO
- incentives
- innovation
- innovation process
- iterative
- japan
- Leadbeater
- London Fashion Week
- management
- Marcus Jahnke
- market
- master thesis
- meaning
- motivation
- Open Innovation
- patterns
- presentation
- process
- product brand
- project
- prototyping
- purpose
- radical innovation
- Radiohead
- re-box
- re-boxing
- reframe
- Result
- Schultz
- sketch
- skunk work
- Spotify
- summary
- time
- user-centered innovation
- user driven innovation
- value
- value innovation
- Verganti
- workshop
- workshops
Tag Archives: branding
Why We Need the Brand In the Innovation Process
As you may have noticed we have decided that it is important to incorporate the “brand” in the innovation process. We felt that it needed to be there, but hadn’t thought much about WHY that was. I just started reading … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged branding, CAT, Caterpillar, corporate brand, Hatch, innovation process, product brand, Schultz
Leave a comment
Welcome to …Driven Innovation!
In this blog you can follow our work with our master thesis. We will share links to what we think are the most interesting work within the fields of innovation, branding, design and management together with our thoughts. We hope you will … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged branding, design, innovation, management, master thesis
Leave a comment
...DRIVEN INNOVATION 