The Blog
On this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.The Authors
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
Twitter
-
Recent Posts
Archives
- aim
- Airely
- anti-target group
- Apple
- blue ocean strategy
- Bob Dylan
- brand driven innovation
- brand identity
- branding
- business design
- business model innovation
- CAT
- Caterpillar
- change
- Communication
- consumer driven innovation
- corporate brand
- creativity
- crowd-sourcing
- Dan Pink
- design
- design-driven innovation
- disruptive thinking
- diversity
- evaluation
- fashion
- fashion innovation
- Frog Design
- Hatch
- Henry Chesbrough
- ideation
- identity
- IDEO
- incentives
- innovation
- innovation process
- iterative
- japan
- Leadbeater
- London Fashion Week
- management
- Marcus Jahnke
- market
- master thesis
- meaning
- motivation
- Open Innovation
- patterns
- presentation
- process
- product brand
- project
- prototyping
- purpose
- radical innovation
- Radiohead
- re-box
- re-boxing
- reframe
- Result
- Schultz
- sketch
- skunk work
- Spotify
- summary
- time
- user-centered innovation
- user driven innovation
- value
- value innovation
- Verganti
- workshop
- workshops
Author Archives: Sigrid
Questioning and Reframing
The picture above is a picture of our project. At least, it is our interpretation of it as an abstract paining. To be true to our process where we aim to work with iterations, questioning and reframing, we took a … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged creativity, design, Lena Åhlin, Mary Jo Hatch, perspective, process, question, reframe, Stefan Meisiek
Leave a comment
What We Think We Are Doing And Why We Think We Are Doing It
We have been working on this project for quite some time now, and recently found ourselves at the stage where we needed to formulate a new aim and a new purpose. What we intended to do was no longer exactly … Continue reading
Influencing User Meaning or Not
Is it possible to influence the meaning the user gives a product or service, and if so, is it moral to try? The question above is one we have received a couple of times, generally referring to Verganti’s work on … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged Communication, design, design-driven innovation, meaning, moral, Verganti
Leave a comment
We Can Feel The Result Kicking
Today we spread a huge roll of paper over the floor and started drawing. We drew the outlines and the main elements of our process as we see it right now. It was interesting to see how the process has … Continue reading
Sweat and Laughter Builds Creativity?
Last night we bribed a group of friends into helping us put the second workshop to a test for the first time. In exchange for beer and a pizza they agreed to dedicate 2 hours to creative methods and ideation. … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged abstract, friday, game, prototyping, relax, warm-up, workshop
Leave a comment
Innovation As a Crucial Part of Brand Strategy
The concept of making the competition irrelevant was probably coined by Kim & Mauborgne in their Blue Ocean Strategy. Now it seems to have finally spread from pure strategy into strategic marketing. Brand Guru David Aaker is discussing the idea … Continue reading
Crash Testing Business Models
I recently found the Business Model Database, a great blog for anyone who is interested in business models and business model innovation. An especially interesting post is this one, which refers to Alexander Osterwalder giving a talk on prototyping business … Continue reading
No Creativity Without Structure?
In our earlier workshops we have experienced that there are a few things that are absolutely necessary for achieving creative outcome. One of these things is a clear and quite rigid structure. In creative workshops the problem or question is … Continue reading
Anti-target Groups
Kaj & Therese finding anti-target groups Our goal is to create radical innovation. By radical innovations we mean innovations that create new markets. To achieve this we believe that one has to work with a free and very broad focus, … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged anti-target group, radical innovation, Result, workshop
Leave a comment
...DRIVEN INNOVATION 