The BlogOn this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
- aim Airely anti-target group Apple blue ocean strategy Bob Dylan brand driven innovation brand identity branding business design business model innovation CAT Caterpillar change Communication consumer driven innovation corporate brand creativity crowd-sourcing Dan Pink design design-driven innovation disruptive thinking diversity evaluation facebook fashion fashion innovation Frog Design google Hatch Henry Chesbrough ideation identity IDEO incentives innovation innovation process iterative japan Leadbeater London Fashion Week management Marcus Jahnke market master thesis meaning motivation Open Innovation patterns presentation process product brand project prototyping purpose radical innovation Radiohead re-box re-boxing reframe Result Schultz sketch skunk work Spotify summary time user-centered innovation user driven innovation value value innovation Verganti workshop workshops
Tag Archives: Verganti
Is it possible to influence the meaning the user gives a product or service, and if so, is it moral to try? The question above is one we have received a couple of times, generally referring to Verganti’s work on … Continue reading
The definition and the role of design are widely discussed, not only in relation to innovation, but to business in general. This is an interesting clip about design’s role in innovation that I found Ingo Rauth’s blog. It might not … Continue reading
I recently started reading Verganti’s “Design-driven Innovation”. I am sure it has some very good points, but the first thing that struck me is his very low opinion of user-centered innovation. According to Verganti, being user-centered means observing your client … Continue reading