The Blog
On this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.The Authors
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
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Tag Archives: reframe
Re-boxing – How Changing Frames Can Stimulate Ideation And Lead to Radical Innovation
During our time working with innovation we have encountered an awful lot of talk about “outside the box thinking”. The use of this phrase generates some problems. The most obvious problem is that it has been so frequently used that … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged creativity, ideation, innovation, master thesis, radical innovation, re-box, re-boxing, reframe
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Re-box Yourself! – Why “out-of-the-box” is not the clue to creativity
Since I started spending most of my time working with innovation there has been an awful lot of talk of “out of the box thinking” and “out of the box” in general. It seems that the general view is that … Continue reading
Questioning and Reframing
The picture above is a picture of our project. At least, it is our interpretation of it as an abstract paining. To be true to our process where we aim to work with iterations, questioning and reframing, we took a … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged creativity, design, Lena Åhlin, Mary Jo Hatch, perspective, process, question, reframe, Stefan Meisiek
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