The Blog
On this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.The Authors
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
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Tag Archives: project
What We Think We Are Doing And Why We Think We Are Doing It
We have been working on this project for quite some time now, and recently found ourselves at the stage where we needed to formulate a new aim and a new purpose. What we intended to do was no longer exactly … Continue reading
Aim 1.0
We have just written down our first draft of the aim of our project. We let you know when we develop it further. We aim to create a process for innovation which stimulates people to create radical innovation that are … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged aim, brand identity, identity, innovation, process, project, radical innovation
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