The BlogOn this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
Tagsaim blue ocean strategy branding business model innovation change corporate brand creativity crowd-sourcing Dan Pink design design-driven innovation evaluation fashion fashion innovation google ideation identity IDEO incentives innovation innovation process iterative Leadbeater London Fashion Week management Marcus Jahnke market master thesis meaning motivation Open Innovation process project prototyping radical innovation Radiohead re-box reframe Result user-centered innovation user driven innovation value Verganti workshop workshops
Tag Archives: Open Innovation
Today I read a summary of a report called Japan’s Innovation Strategy in my quest to find out why Japan is regarded such an innovative nation. Even though Japan is known to be one of the world’s most innovative nations … Continue reading
As we are great fans of open innovation processes, we try to be as open as possible with our work during our master thesis project and ask for people’s opinions and ideas on what we are doing. Our ambition is … Continue reading
If you watched the video in my last blog post you heard Leadbeater using the term Pro-Ams, which means passionate amateurs who works to professional standards. Having written The Pro-Am Revolution: How enthusiasts are changing our economy and society (together … Continue reading
On the subject of having an open or closed innovation process I was recommended by a friend to check out OpenIdeo. OpenIdeo is an initiative by IDEO to get people to create innovative and creative ideas together using the internet. … Continue reading