The BlogOn this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
- aim Airely anti-target group Apple blue ocean strategy Bob Dylan brand driven innovation brand identity branding business design business model innovation CAT Caterpillar change Communication consumer driven innovation corporate brand creativity crowd-sourcing Dan Pink design design-driven innovation disruptive thinking diversity evaluation facebook fashion fashion innovation Frog Design google Hatch Henry Chesbrough ideation identity IDEO incentives innovation innovation process iterative japan Leadbeater London Fashion Week management Marcus Jahnke market master thesis meaning motivation Open Innovation patterns presentation process product brand project prototyping purpose radical innovation Radiohead re-box re-boxing reframe Result Schultz sketch skunk work Spotify summary time user-centered innovation user driven innovation value value innovation Verganti workshop workshops
Tag Archives: master thesis
The time has come to try to sum up the work of the last four months. It is a bit of a challenge to manage that in one blog post, but we will give it a try. So what epiphanies, … Continue reading
During our time working with innovation we have encountered an awful lot of talk about “outside the box thinking”. The use of this phrase generates some problems. The most obvious problem is that it has been so frequently used that … Continue reading
On the 7th of June we will present selected parts of our master thesis at Röhsska museet in Göteborg. Click here to view the invitation and full program. We will start our presentation at 16.15, but we are hoping to … Continue reading
As we are great fans of open innovation processes, we try to be as open as possible with our work during our master thesis project and ask for people’s opinions and ideas on what we are doing. Our ambition is … Continue reading
We have carried out quite a lot of literature studies and written our theoretical framework. During this work we have gained a lot of insights, which have lead to a new version of the projects aim and purpose. The changes … Continue reading