The Blog
On this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.The Authors
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
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Tag Archives: management
Why are we doing this? The risk of not taking any risks.
We are trying our very best to create an innovation process which stimulates people to create radical innovation. Why are we doing that? I will try to answer as clear as possible. Many companies (especially the big ones) are so … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged innovation, innovation process, management, radical innovation, Sandström
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Welcome to …Driven Innovation!
In this blog you can follow our work with our master thesis. We will share links to what we think are the most interesting work within the fields of innovation, branding, design and management together with our thoughts. We hope you will … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged branding, design, innovation, management, master thesis
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