The Blog
On this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.The Authors
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
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Tag Archives: ideation
Re-boxing – How Changing Frames Can Stimulate Ideation And Lead to Radical Innovation
During our time working with innovation we have encountered an awful lot of talk about “outside the box thinking”. The use of this phrase generates some problems. The most obvious problem is that it has been so frequently used that … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged creativity, ideation, innovation, master thesis, radical innovation, re-box, re-boxing, reframe
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The Re-boxing Trigger – Physical Evidence and Ideation Help
For our presentations at the case company we prepared a bunch of small cardboardboxes filled with shredded paper. Inside each box we put a small piece of paper with a “re-boxing trigger” on. We wanted the audience to walk away … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged creativity, evidence, ideation, re-box, trigger
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Evaluation Kills (Ideas)
Putting the report together is hard work so I think I deserve taking a little break to (hopefully) enrich your day with a quick reflection on the evaluation of ideas in the early stages of an innovation process. Many people, … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged creativity, evaluation, ideas, ideation, innovation, innovation process, process
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Much Work – Not So Much Blogging
Sometime has passed since our last blog post. For that we send our deepest apologies to all you faithful blog followers. I am writing this in a hotel room in Inari in northern Finland. Together with my friend and consultant … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged customer journey, drama pedagogue, Elin Eriksson, ideation, Inari, innovation, Malin Wallin, touch points, workshop
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Workshop Prototype
We are currently designing an ideation workshop that we are going incorporate in an early stage of the innovation process we are creating. Prototyping is an important part of every design process and tomorrow we will prototype our workshop. We … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged creativity, design, HandelsMarketing, ideation, innovation, innovation process, prototyping, workshop
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