The BlogOn this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
Tagsaim blue ocean strategy branding business model innovation change corporate brand creativity crowd-sourcing Dan Pink design design-driven innovation evaluation fashion fashion innovation google ideation identity IDEO incentives innovation innovation process iterative Leadbeater London Fashion Week management Marcus Jahnke market master thesis meaning motivation Open Innovation process project prototyping radical innovation Radiohead re-box reframe Result user-centered innovation user driven innovation value Verganti workshop workshops
Tag Archives: ideation
During our time working with innovation we have encountered an awful lot of talk about “outside the box thinking”. The use of this phrase generates some problems. The most obvious problem is that it has been so frequently used that … Continue reading
For our presentations at the case company we prepared a bunch of small cardboardboxes filled with shredded paper. Inside each box we put a small piece of paper with a “re-boxing trigger” on. We wanted the audience to walk away … Continue reading
Putting the report together is hard work so I think I deserve taking a little break to (hopefully) enrich your day with a quick reflection on the evaluation of ideas in the early stages of an innovation process. Many people, … Continue reading
Sometime has passed since our last blog post. For that we send our deepest apologies to all you faithful blog followers. I am writing this in a hotel room in Inari in northern Finland. Together with my friend and consultant … Continue reading