The BlogOn this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
- aim Airely anti-target group Apple blue ocean strategy Bob Dylan brand driven innovation brand identity branding business design business model innovation CAT Caterpillar change Communication consumer driven innovation corporate brand creativity crowd-sourcing Dan Pink design design-driven innovation disruptive thinking diversity evaluation facebook fashion fashion innovation Frog Design google Hatch Henry Chesbrough ideation identity IDEO incentives innovation innovation process iterative japan Leadbeater London Fashion Week management Marcus Jahnke market master thesis meaning motivation Open Innovation patterns presentation process product brand project prototyping purpose radical innovation Radiohead re-box re-boxing reframe Result Schultz sketch skunk work Spotify summary time user-centered innovation user driven innovation value value innovation Verganti workshop workshops
Tag Archives: evaluation
Putting the report together is hard work so I think I deserve taking a little break to (hopefully) enrich your day with a quick reflection on the evaluation of ideas in the early stages of an innovation process. Many people, … Continue reading
Sigrid and I are striving to create an innovation process that will be successful in generating products and services that will change industries and create new markets. We feel confident about this task and I think we can give something … Continue reading