The BlogOn this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
- aim Airely anti-target group Apple blue ocean strategy Bob Dylan brand driven innovation brand identity branding business design business model innovation CAT Caterpillar change Communication consumer driven innovation corporate brand creativity crowd-sourcing Dan Pink design design-driven innovation disruptive thinking diversity evaluation facebook fashion fashion innovation Frog Design google Hatch Henry Chesbrough ideation identity IDEO incentives innovation innovation process iterative japan Leadbeater London Fashion Week management Marcus Jahnke market master thesis meaning motivation Open Innovation patterns presentation process product brand project prototyping purpose radical innovation Radiohead re-box re-boxing reframe Result Schultz sketch skunk work Spotify summary time user-centered innovation user driven innovation value value innovation Verganti workshop workshops
Tag Archives: business model innovation
During our work with the Master’s thesis we came to realize that we had found the best job ever. We wanted to keep developing companies through the use of design methods. We wanted to keep helping companies to become more … Continue reading
I recently found the Business Model Database, a great blog for anyone who is interested in business models and business model innovation. An especially interesting post is this one, which refers to Alexander Osterwalder giving a talk on prototyping business … Continue reading
How should one make money on ones products and services? The traditional answer to that is letting the users of the product pay, but that answer may not always be the best one. It is definitely not the most innovative … Continue reading