The Blog
On this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.The Authors
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
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Tag Archives: business model innovation
New Beginning, New Web-site
During our work with the Master’s thesis we came to realize that we had found the best job ever. We wanted to keep developing companies through the use of design methods. We wanted to keep helping companies to become more … Continue reading
Crash Testing Business Models
I recently found the Business Model Database, a great blog for anyone who is interested in business models and business model innovation. An especially interesting post is this one, which refers to Alexander Osterwalder giving a talk on prototyping business … Continue reading
Who Should Pay And What Should They Pay For?
How should one make money on ones products and services? The traditional answer to that is letting the users of the product pay, but that answer may not always be the best one. It is definitely not the most innovative … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged Boston Globe, business model innovation, Chris Anderson, creativity, De Bono, facebook, google, innovation, payment model, Radiohead, Spotify
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Radiohead and Business Model Innovation
The British pop sensation Radiohead seem to be making a serious effort to create a change in the music business through the use of new business models. According to The Guardian Their latest album The King of Limbs is released … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged business model innovation, innovation, meaning, music, Radiohead
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