The BlogOn this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
- aim Airely anti-target group Apple blue ocean strategy Bob Dylan brand driven innovation brand identity branding business design business model innovation CAT Caterpillar change Communication consumer driven innovation corporate brand creativity crowd-sourcing Dan Pink design design-driven innovation disruptive thinking diversity evaluation facebook fashion fashion innovation Frog Design google Hatch Henry Chesbrough ideation identity IDEO incentives innovation innovation process iterative japan Leadbeater London Fashion Week management Marcus Jahnke market master thesis meaning motivation Open Innovation patterns presentation process product brand project prototyping purpose radical innovation Radiohead re-box re-boxing reframe Result Schultz sketch skunk work Spotify summary time user-centered innovation user driven innovation value value innovation Verganti workshop workshops
Category Archives: …DRIVEN INNOVATION
During our work with the Master’s thesis we came to realize that we had found the best job ever. We wanted to keep developing companies through the use of design methods. We wanted to keep helping companies to become more … Continue reading
With this post we want to thank all followers of the blog for support and interesting input during this semester! We are now taking a couple of weeks of well needed vacation, and will be back in a while with … Continue reading
The time has come to try to sum up the work of the last four months. It is a bit of a challenge to manage that in one blog post, but we will give it a try. So what epiphanies, … Continue reading
During our time working with innovation we have encountered an awful lot of talk about “outside the box thinking”. The use of this phrase generates some problems. The most obvious problem is that it has been so frequently used that … Continue reading
Why is it so difficult for companies to innovate? We have found an answer to that question and it is quite simple. Many companies today are terrified of “wasting time”. They are so terrified of wasting time that they would … Continue reading
For our presentations at the case company we prepared a bunch of small cardboardboxes filled with shredded paper. Inside each box we put a small piece of paper with a “re-boxing trigger” on. We wanted the audience to walk away … Continue reading
This morning we held the last of five presentations on our Master thesis project. It feels a bit empty. We still have some polishing to do of our report, but other than that we are all done. To keep ourselves … Continue reading
A couple of weeks ago we went to hear Leticia Britos Cavagnaro talk about her work at Stanford d.school. It was an interesting lecture and she showed several impressive examples of the work of IDEO and d.school. It was interesting … Continue reading
“Whenever a company designs a new product, service, or experience, it is essentially designing its business.” IDEO Listening to John Stoddard from IDEO at a lunch seminar today I realized that according to IDEO’s definition of Business Design, what we … Continue reading