The Blog
On this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.The Authors
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
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Author Archives: Sigrid
New Beginning, New Web-site
During our work with the Master’s thesis we came to realize that we had found the best job ever. We wanted to keep developing companies through the use of design methods. We wanted to keep helping companies to become more … Continue reading
So Long
With this post we want to thank all followers of the blog for support and interesting input during this semester! We are now taking a couple of weeks of well needed vacation, and will be back in a while with … Continue reading
Summing Up
The time has come to try to sum up the work of the last four months. It is a bit of a challenge to manage that in one blog post, but we will give it a try. So what epiphanies, … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged creativity, design, diversity, innovation, innovation process, master thesis, parallel search, question task, re-box, re-boxing, report, summary, time
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Why Companies Don’t Innovate
Why is it so difficult for companies to innovate? We have found an answer to that question and it is quite simple. Many companies today are terrified of “wasting time”. They are so terrified of wasting time that they would … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged fear, innovation, radical innovation, time, waste
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The Re-boxing Trigger – Physical Evidence and Ideation Help
For our presentations at the case company we prepared a bunch of small cardboardboxes filled with shredded paper. Inside each box we put a small piece of paper with a “re-boxing trigger” on. We wanted the audience to walk away … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged creativity, evidence, ideation, re-box, trigger
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The End of the World As We Know It (and I feel fine)
This morning we held the last of five presentations on our Master thesis project. It feels a bit empty. We still have some polishing to do of our report, but other than that we are all done. To keep ourselves … Continue reading
Fail Early to Succeed Sooner – The Marshmallow Challenge
A couple of weeks ago we went to hear Leticia Britos Cavagnaro talk about her work at Stanford d.school. It was an interesting lecture and she showed several impressive examples of the work of IDEO and d.school. It was interesting … Continue reading
Is Business Design It?
“Whenever a company designs a new product, service, or experience, it is essentially designing its business.” IDEO Listening to John Stoddard from IDEO at a lunch seminar today I realized that according to IDEO’s definition of Business Design, what we … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged business, business design, design, holistic approach, IDEO, John Stoddard
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Evaluation Kills (Ideas)
Putting the report together is hard work so I think I deserve taking a little break to (hopefully) enrich your day with a quick reflection on the evaluation of ideas in the early stages of an innovation process. Many people, … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged creativity, evaluation, ideas, ideation, innovation, innovation process, process
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Re-box Yourself! – Why “out-of-the-box” is not the clue to creativity
Since I started spending most of my time working with innovation there has been an awful lot of talk of “out of the box thinking” and “out of the box” in general. It seems that the general view is that … Continue reading
...DRIVEN INNOVATION 