The Blog
On this blog you can follow us on our journey to develop methods for introducing creative thinking and ideation techniques into the early stages of an innovation process in order to stimulate radical innovation. We are doing this as a part of master thesis from the Master Programme in Business and Design at the School of Design and Crafts, Gothenburg University.The Authors
David Joelsson holds a BSc. in Innovation and Design Engineering. David is driven by his curiosity about the human ability to create new ideas.
Sigrid Hellberg holds a BSc. in Business and Economics with a focus on international marketing. Sigrid is driven by a will to find new and better ways of doing things, and the belief that business can actually help improve society.
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Monthly Archives: May 2011
Fail Early to Succeed Sooner – The Marshmallow Challenge
A couple of weeks ago we went to hear Leticia Britos Cavagnaro talk about her work at Stanford d.school. It was an interesting lecture and she showed several impressive examples of the work of IDEO and d.school. It was interesting … Continue reading
Is Business Design It?
“Whenever a company designs a new product, service, or experience, it is essentially designing its business.” IDEO Listening to John Stoddard from IDEO at a lunch seminar today I realized that according to IDEO’s definition of Business Design, what we … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged business, business design, design, holistic approach, IDEO, John Stoddard
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Minor Changes in the Presentation Program
There have been some minor changes in the program for the open presentations of our Master thesis. The program still starts at 14.00, but we are doing our presentation at 17.30. Click here to see the up-dated version of the … Continue reading
Open Presentations
On the 7th of June we will present selected parts of our master thesis at Röhsska museet in Göteborg. Click here to view the invitation and full program. We will start our presentation at 16.15, but we are hoping to … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged creativity, innovation, master thesis, presentation, Röhsska
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Evaluation Kills (Ideas)
Putting the report together is hard work so I think I deserve taking a little break to (hopefully) enrich your day with a quick reflection on the evaluation of ideas in the early stages of an innovation process. Many people, … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged creativity, evaluation, ideas, ideation, innovation, innovation process, process
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Deadline Coming Up
The project deadline is coming closer, which means hard work and long hours. It also means that we have to focus our writing on the project report. That is why we are not so active on the blog right now, … Continue reading
Posted in ...DRIVEN INNOVATION
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What is “The Box”?
As Sigrid wrote in the last blog post we are questioning and analyzing the term “think outside the box”. One could say that we are Re-boxing the term. I would like to share with you this great “outside the box … Continue reading
Posted in ...DRIVEN INNOVATION
Tagged creativity, Digital Artist Awards, innovation, Joseph Pelling, re-box
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